If you want to set up your Splitter, you can check how to set up my Splitter.

The main value of Mailsplit revolves around Splitters. You might have never heard of this word before, because simply it’s the new way to do emailing.
In this article, we’ll explain to you: what’s a Splitter? What are its benefits? And how can you use a Splitter to avoid landing in spam?

The traditional method:

Let’s start with something more familiar. Say, you want to start sending email campaigns. You create a mailbox under a domain name, connect your mailbox to an emailing tool, and start sending emails. This traditional method is quite risky. The more emails you send the more likely you are to land in spam. High email volumes aren’t friends with spam filters, and you’re putting all your eggs in one basket. If the one mailbox runs into issues, creating a new mailbox and bringing it back to the same email volume level is a hassle. How can you avoid starting from zero? How can you avoid all these risks?

The Mailsplit method:

The best tested solution to send emails to inboxes at scale is creating multiple mailboxes and dispatching your email volumes on them. In other words, you’ll split your email volumes into multiple mailboxes: thus the name a Splitter. Instead of sending 1,000 emails/day with 1 mailbox, you can relieve the pressure on the mailbox by splitting the volumes on 10 mailboxes. This way each mailbox is only sending 100 emails/day, which is safer than the traditional setup, and more manageable.

However, creating multiple mailboxes, and managing them separately is a hassle too. Mailsplit will help you manage them in an automated way through Splitters.

In a nutshell, a Splitter is like merging multiple mailboxes into one mailbox, which becomes your main email sender. You’ll simply connect your mailboxes to it, then connect your Splitter to an emailing tool, and you’re good to send your campaigns. A splitter enables you to automatically split your emails across multiple mailboxes. Here is a simple tutorial to set up your Splitter.

Splitters benefits:

Apart from splitting volumes, a Splitter opens a new realm of possibilities for your emailing campaigns. Let’s go through the main key benefits of using a Splitter in your emailing campaigns:

Scale your campaigns: adding a volume of 100 emails/day to a 10 mailboxes splitter would be similar to increasing each mailbox’s volume by 10 emails/day. It will be safer and smoother than slowly increasing it on one mailbox;

Improve your deliverability: by adding a new mailbox to a splitter, your deliverability will increase;

Avoid spam: one of the main spam triggers is high email volumes. By keeping your volumes low across the board, you’ll be able to avoid landing in spam;

Easily maintainable infrastructure: in a traditional setup, your deliverability is reliant on one mailbox. If the mailbox is gone, your whole emailing is shut down. If you have multiple domains/mailboxes inside a splitter, it’s easier for you to swap mailboxes, and maintain your email deliverability and volumes;

Split the risks into several mailboxes: unlike the one mailbox setup, your Splitter’s reputation is a compound of all its mailboxes, which makes it sturdier;

Consistent emailing: if one mailbox has an issue, your email volumes won’t drop to 0. You can still consistently send your emails without issues.

Splitters uses:

Having a Splitter as part of your emailing stack is very powerful, but its use is very simple. There are three main actions you can take to manage your email reputation using a Splitter:

Create a Splitter:

Once you create and use a Splitter, you’re already benefiting from the reduced risks from high volumes, and the sturdier email reputation.

Swap mailboxes:

Swapping mailboxes will enable you to pump new blood into your Splitter, which will improve its deliverability.
You can also use this function when you want to migrate your emailing campaigns to a new domain.

Add new mailboxes:

By adding mailboxes to your Splitter, you will be able to:
Instantly improve your deliverability
Lower your volumes on other mailboxes, and thus the volume risks
Scale your campaigns safely

Now that you have learned about the concept of a Splitter, you can dive deeper into the technical components of a Splitter.

You still don’t have a Mailsplit account? Sign up to use the power of a Splitter.

Updated on: 06/12/2023